Investor Website Solution
As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. In the end, there simply is not. But how do you find them?
There is no questioning the power of the internet for finding motivated sellers. Of course, there is no shortage of services offering lists of motivated sellers. I’m talking about an online presence that the owner controls and has exclusive access to. Basically, a site that is yours that captures the information of motivated sellers.
How do you put an enterprise like this into action? Start it off with a superior website. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. It should demonstrate that you’ve worked out problems for other motivated sellers. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. Be sure it has a way for visitors to get their vital property and contact info to you.
Starting with the professional website you can either design it yourself or pay someone else to do it. Or you can get a pre-designed template and make some modifications to it. Making something from scratch or buying a template from a store will require coding competence. Hiring it out will certainly require capital. Time is money and you need to decide what your time is worth. Should you allow yourself to make $20 per hour to create the solution yourself? Do you have time on your hands and not much money?
Also be sure to add plenty of testimonials as they are convincing. Use your offline credibility kit and migrate it to an online fashion. If you don’t have actual numbers and real quotes get them. Additionally, streaming audio of customer testimonials works great. Satisfied customers are the most convincing sales component.
Your visitors will complete your online forms if you use compelling copy. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s a man among boys when it comes to copy writing. If you don’t already own The Ultimate Sales Letter get it and read every page. Construct each page of the site with compelling copy and a great call to action.
Polish it off by placing lead generators throughout the site. These are forms online that your visitors fill out. The forms capture vital contact information as well as details about their property. This portion requires some database programming that will attach to the fields on the form and store the data.
The final step is driving targeted visitors to your site. The best way to do this is through advertising on the major search engines. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. When you start getting visitors you may discover that you need to modify your content. If you’re not getting the conversion rates you would like then change up the copy or move some things around. I’ve found that squeeze pages work well to increase conversion rates.
You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.