Automatically Increase Conversion Rates
If you need to increase website conversion rates then you need to start testing different copy because your page copy will have the single biggest impact on your profits. Powerful, channelled copy that positively sells your products or services clearly and answers all the standard objections will beat badly written, slack, unfocused and badly presented copy.
But the process of copy testing is not quite as easy as it needs to be. And this is a barrier to implementation. Ask virtually any online marketer about the value of good copywriting and they’ll tell you it is absolutely key. But few of these people actually actually get round to doing it.
Why so?
Simply because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it reacts to the outcome of tests in such a way that your website gets better and better at converting as time progresses. The way evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.
Over time some copy will clearly outperform other copy and a feedback mechanism ensures that, as data comes in, the most effective copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.
The commercial value of increasing web conversion rates is huge and you can actually find a short course about it on on ReallySimpleTesting.com. One of the most intriguing things you can find out there is how minute changes in website conversion rates at various stages in the purchase funnel can make a huge difference to your profitability.